Joel Lieginger
Paceline
After 15 years in the financial services industry, at some of the most storied organizations (AIG and AIA), and in some of the most senior roles, Joel saw firsthand how the financial services world needed to change for the next generation. And with fintech being the next big thing in tech--but being entirely tech led, rather than financial services led and tech enabled--he left his big corporate gig, moved his family across the world to the SF Bay Area, and founded Paceline, the first-ever fitness rewards platform that adds financial benefit to your physical activity. Paceline was born from a very perso