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Headfirst into Health Equity Roundtable

In collaboration with HLTH, MM+M is hosting its 2nd annual “Headfirst into Health Equity: a deep dive into how data and operational strategies can fuel inclusive marketing” roundtable event. This intimate conversation will explore key health equity strategies as well as how to use data to reach diverse patient populations. The event will kick off with a panel discussion moderated by Jack O’Brien, digital editor at MM+M, followed by three rounds of 25-minute roundtable-style discussions, where participants will have the opportunity to sit in on the topics from the discussion they are most interested in and lend their expertise, experience and overall insights.  Areas of focus will include (but not limited to):<ul><li>Now that the world has exited the emergency phase of the COVID-19 pandemic, what are the top concerns related to health equity? How can leaders act on lessons learned over the past three years?</li><li>What are some of the stickiest obstacles that are holding back progress on the health equity front? How can these issues be resolved for the sake of patients?</li><li>What resources do organizations need to adequately invest in areas related to health equity? What KPIs and metrics should they be prioritizing in order to measure success on this topic?</li></ul>The event will close with a 10-minute takeaways panel, where the moderators from each group will come onstage to highlight key insights and share some of their group’s best actionable items. Lunch will be served!  Let us know you&#39;re coming:<a href="https://docs.google.com/forms/d/1IFEW5hlgQFs478N_7Ue_BjSO2u2fmEZdIPiDrM9QC9A/viewform?edit_requested=true" target="_blank" style="font-size: 14px;"> RSVP here</a>

This intimate conversation will explore key health equity strategies as well as how to use data to reach diverse patient populations. The event will kick off with a panel discussion moderated by Jack O’Brien, digital editor at MM+M, followed by three rounds of 25-minute roundtable-style discussions, where participants will have the opportunity to sit in on the topics from the discussion they are most interested in and lend their expertise, experience and overall insights. Let us know you&#39;re coming:<a href="https://docs.google.com/forms/d/1IFEW5hlgQFs478N_7Ue_BjSO2u2fmEZdIPiDrM9QC9A/viewform?edit_requested=true" target="_blank"> RSVP here</a> ﻿Moderator: Jack O’ Brien, Digital Editor, Haymarket Media Speakers:Ozgun (Oz) Demir, Head of Digital marketing, Genentech Jo Ann Saitta, managing Director, Digital Transformation, EYAkeel Williams, VP of Strategy &amp; Operations, GM of GoodRx for Providers GoodRxEgbavwe Pela, SVP, Media Strategy, CMI Media GroupSusan Manber, Chief Patient Officer, Publicis Health

Partner Programs

ENGAGE @ HLTH: Presented by MedCity News

MedCity News&#39; ENGAGE at HLTH program addresses the most-pressing healthcare industry challenges and opportunities with an eye toward patient engagement. Hear from the C-Suite at companies claiming to be at the forefront of AI innovation, from senior leaders at the nation&#39;s leading online and brick-and-mortal retailers aiming to reform primary care, from a patient-turned advocate of liver disease and of course the venture capitalists that are keeping a close eye on investment trends.

MedCity News&#39; ENGAGE at HLTH program addresses the most-pressing healthcare industry challenges and opportunities with an eye toward patient engagement. Hear from the C-Suite at companies claiming to be at the forefront of AI innovation, from senior leaders at the nation&#39;s leading online and brick-and-mortal retailers aiming to reform primary care, from a patient-turned advocate of liver disease and of course the venture capitalists that are keeping a close eye on investment trends.﻿10:00am-10:50amLLM Overload: Is it Time We Talk About Practical AI Applications? ChatGPT and large language models are fascinating but are those the killer AI applications in healthcare? Hear a robust argument for LLM and non-LLM-based healthcare use cases. Moderator: Mohana Ravindranath, Bay Area Correspondent, STAT NewsPanelists:Suchi Saria, CEO, Bayesian Health; Research Director, Malone Center for Engineering and Healthcare, Johns Hopkins UniversityAlex Momeni, Partner, General CatalystSunita Mishra, CMO, Amazon Health Services 10:50am - 11:10amAdvocating for Patients: What&#39;s Ahead In the Battle to Lower Drug Prices?Medicare&#39;s ability to negotiate drug prices was hailed as a major victory though there are legal challenges ahead. While this was a significant achievement in the battle to lower drug prices, the movement doesn&#39;t end there. Hear from the executive director of a national patient organization who has strived to lower the prices of important drugs like insulin. What does the future hold and what more needs to be done?Moderator: Marissa Plescia, Reporter, MedCity NewsSpeaker: Merith Basey, Executive Director, Patients for Affordable Drugs 11:20am - 12:05amDisrupting Primary Care through Retail Health: How far have we come?Healthcare’s move away from the four walls of a clinic or hospital is ongoing as retailers and non-traditional players are addressing consumer convenience by delivering care virtually, at home or through other means. But how much of the market have they actually captured and are they meaningfully bending the cost curve and improving outcomes?Moderator: Arundhati Parmar, Editor-in-Chief, MedCity NewsSpeakers: Kevin Ban, Executive Vice President and Global Chief Medical Officer, Walgreens Boot AllianceCreagh Milford, SVP Retail Health, CVS HealthNworah Ayogu, General Manager and Chief Medical Officer, Amazon Clinic 12:05pm - 1:00pmWhither Capital! Investment and M&amp;A Trends Shaping the Healthcare IndustryCorporate venture capitalists and traditional VCs are now looking squarely at a strong value proposition and ROI potential before they part with their investment dollar. With less access to financing means like venture debt, how should startups think about pitching investors. What are the areas that investors are looking to fund? How healthy is transaction volume? Learn from top health investors funding ideas across different healthcare sectors. Moderator: Eric Klein, Partner, Sheppard MullinPanelists: Assaf Barnea, Managing Partner, Sanara VenturesBlake Wu, Partner, NEAAnuradkhika A., System Vice President, Strategic Partnerships, Innovation - CommonSpirit Health Ventures<a href="https://www.linkedin.com/in/mariasteelsky/" target="_blank" style="color: rgb(5, 99, 193);">Maria D. Toler</a>, Founding Partner, SteelSky Ventures

The Patient & Caregiver Experience: Approaches for Empowering our Healthcare Provider Workforce

Critical Connection: How Clinician and Patient Education Drive Digital Health Be

Speakers:Katie Stringer Lucero, PhD, Vice President, Outcomes &amp; Insights, MedscapeStacey L. Hughes, Executive Director, Learning and Development, Medscape

Critical Connection: How Clinician and Patient Education Drive Digital Health Behaviors