Ashok Subramanian
Centivo
Ashok Subramanian founded Centivo in 2017 after observing the inefficiency in the healthcare
system and the pain that has resulted for employers and employees. Centivo provides a
healthcare solution for self-insured employers that unlocks savings and value by better aligning
incentives in today's healthcare system and activating employees to choose high-value providers.
Prior to Centivo, Ashok founded Liazon, operator of the nation’s industry-leading private benefits
exchange for active employees. A pioneer in the industry, Liazon’s Bright Choices® Exchange
empowers employees to buy the benefits t