Kristen Cerf is president and chief executive officer of Blue Shield of California Promise Health Plan (Blue Shield Promise), a wholly owned subsidiary of Blue Shield of California, a nonprofit health plan serving 4.8 million members in the state's commercial, individual, and government markets. She is responsible for ensuring access to quality care for Blue Shield Promise’s 530,000 Medi-Cal members in Los Angeles and San Diego counties, managing the company’s Medi-Cal growth strategy, and expanding Blue Shield Promise’s presence throughout California. Cerf’s leadership resulted in a more than $200 mill...read more