Manages strategic brand partnerships and Blue Zones marketable and extendable intellectual property. Sid has 30+ years of demonstrated success in industry-leading healthcare roles, with leadership positions including former EVP at CVS / Caremark, former President of ChipRewards, Inc, former SVP at UnitedHealth Group, and Partner at Towers Perrin. He is an avid race walker and enjoys all outdoor activities. Sid is a member of Augustana Lutheran Church and leads its Member Care Ministry. Sid lives in Miami Beach, Florida.