Main caricature of Othman Laraki, who is speaking at HLTH and is CEO and Co-founder at Color Overlay caricature of Othman Laraki, who is speaking at HLTH and is CEO and Co-founder at Color

Othman Laraki

CEO and Co-founder


Othman Laraki is the co-founder and CEO of Color, a population health service that’s making it easy and affordable for people to access their genetic information to learn about their hereditary risk for cancer and heart disease. Othman realized there was a need for an affordable genetic test, and founded Color to try to provide a solution to this problem.

In 2013, Othman left his job as Twitter’s VP of Product in order to pursue a singular and radically ambitious vision: using clinical grade genetic testing to create a global platform for preventive health. He and the three other co-founders of Color (Elad Gil, Nish Bhat and Taylor Stitt) spent three years using advanced robotics and machine learning to build one of the world’s most advanced genetics labs, based on the simple idea that clinical-grade, medically actionable tests for genetic variants, made affordable and accessible enough to be worthwhile at population scale, could shift healthcare from today’s (expensive, ineffective) treatment model to one whose savings could be vast, in both dollars and lives.

For Laraki, a third-time entrepreneur at age 40 (his two previous companies, Mixer Labs and Epitrope, were both acquired), Color is the culmination of a personal journey that began with his childhood in Casablanca, Morocco; he draws a direct line from his own familial experience with cancer to his determination today.

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