Kristen Berman is a prominent behavioral scientist, co-founder of Irrational Labs, a leading behavioral design firm created with renowned behavioral economist and professor Dan Ariely. Irrational Labs partners with top companies such as Intuit, LinkedIn, Airbnb, Meta, and Optum to drive behavior change for the greater good. Kristen's expertise in behavioral economics began as a founding member of the behavioral economics group at Google, where she worked with over 25 teams to launch innovative interventions. She went on to establish Common Cents, a Duke University laboratory focused on utilizing beh...read more