Kristen Cerf, President and Chief Executive Officer, Blue Shield of California Promise Health PlanKristen Cerf is president and chief executive officer of Blue Shield of California Promise Health Plan (Blue Shield Promise), a wholly owned subsidiary of Blue Shield of California, a nonprofit health plan serving 4.8 million members in the state's commercial, individual, and government markets. She is responsible for ensuring access to quality care for Blue Shield Promise’s 530,000 Medi-Cal members in Los Angeles and San Diego counties, managing the company’s Medi-Cal growth strategy, and expanding Blu...read more