Let’s be honest: aging isn’t easy. It’s complicated, it’s emotional, and frankly, most people don’t like talking about it. But here’s the thing—by 2030, one in three Americans will be 50 or older. And this generation? They’re not sitting on the sidelines when it comes to technology.
Almost all of them have a device—be it a smartphone, tablet, smart TV—you name it. They use this technology to bank, stay connected, take charge of their health, even run their homes. And yes, even for this group, the adoption of AI has doubled just in the last year. So, the stereotype that older adults don't use technology is completely outdated.
They are shaping markets, influencing innovation, and spending billions. Building technology and services that enable people to live longer, healthier, and more independent lives is the real opportunity now.
From Reactive to Proactive
Healthcare for older adults has often been reactive. Now, a rising interest in wellness and new technologies is shifting the focus to prevention. There are tools that detect issues early, track health continuously, and support longer, healthier lives. This change is shown in the innovative startups highlighted here from the AgeTech Collaborative from AARP:
Jana Care brings lab-quality testing for chronic disease into the home.
Zibrio predicts fall risk up to a year ahead.
FibriCheck turns a smartphone camera into a heart monitor.
AlzWin screens for cognitive decline in under a minute.
It is already a reality, not just a future prospect. It lays the foundation for the next evolution of healthcare: forecasting that not only recognizes the potential dangers but also eliminates them entirely.
Smarter Mobility
Older adults care about independence and mobility is the key. Mobility devices aren’t what they used to be. They’re lighter, smarter, and more supportive than ever.
Skip’s MO/GO is basically a wearable boost for your legs—reduces fatigue, supports joints, keeps people moving.
Camino’s smart walker adds power assist and braking, plus gait tracking that can flag health changes.
Labrador Systems’ robots carry meals, laundry, or essentials around the house—like a reliable extra set of hands.
These aren’t just aids. They’re evolving into tools that anticipate needs and keep people moving with confidence.
Ambient Care: The Home as a Health Hub
We’re already noticing a similar change in homes. Our homes are becoming smarter, safer, and healthier. Improvements in sensors, voice interfaces, and AI systems are turning living spaces into supportive environments that function quietly in the background. New technologies are helping older adults keep their independence. Instead of depending on caregivers or office visits, they can now receive ongoing health insights, including biometric data that used to require labs or bloodwork, measured noninvasively at home.
There are so many in-home diagnostic solutions entering the market, here are two from the AgeTech Collaborative:
Pontosense’s Silver Shield uses radar (not cameras or microphones) to detect falls and send real-time alerts.
Toi Labs’ TrueLoo (yes, the toilet!) monitors hydration and urinary health to catch problems early.
Right now, these tools mostly operate on their own, however, the big opportunity ahead is to connect them. This way, the home can provide a complete picture of health and reduce the burden on caregivers.
Tech + Human Touch
If you’re in the aging space, you’re well aware that caregivers are stretched thin, that's where AI is stepping up. Not to replace the human touch, but to free caregivers up for what matters most.
1 True Health uses conversational AI for medication and care plan guidance.
Together by RENEE manages appointments, refills, and vitals.
Friendi.fi creates trusted AI “companions” that encourage healthy habits and reduce loneliness.
As these tools sync with home systems, wearables, and health records, caregiving shifts from juggling tasks to focusing on real, meaningful interactions.
Building the Future, Together
The point is that older adults have been driving the adoption of technology for a long time, and the market is still growing. In 2030, people aged 50 and over are estimated to spend around $120 billion on technology. Not only is it a market opportunity, but it is also a sign that the challenges of aging can be solved by innovation.
With the AgeTech Collaborative from AARP, startups, investors, and industry leaders are coming together to meet this moment. Technology isn’t just improving daily life—it’s changing society’s mindset about what it means to grow older. It’s about building solutions that make life easier, healthier, and more empowering for everyone, helping people stay independent, connected, and thriving well into their later years.
To learn more about the innovators featured in this article and how you can start collaborating on what comes next, visit the AgeTech Collaborative™ from AARP.
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