In today's ecosystem, the volume of new technologies and shifting stakeholder expectations is relentless. Even the most sophisticated organizations struggle to filter the "torrent of new solutions" from genuine opportunities.
Speculation is expensive. Without a clear perspective, organizations risk investing resources in the wrong direction. You need more than data, you need a strategic partner to provide the expert viewpoint that empowers confident, high-stakes decision-making.
We provide comprehensive insights into emerging market patterns, competitive dynamics, and industry innovations to inform your strategic decision-making.
Our understanding of the market landscape enables you to capitalize on emerging opportunities.

Analysis that helps you gain a clear understanding of the pains of your end users.
We map innovative solution features and touch points to patient needs and gaps to ensure you are building the right solution.

We design a roadmap for launching a new product or expanding an existing one.
Our services deliver comprehensive plans that align your product offerings, messaging, and distribution channels with the specific needs of your target customers.

We help define your inside-out strategies. Transform your organization's capabilities by aligning people, processes, and technology with your core business objectives to adapt to evolving market conditions with confidence.

Transform your workforce through custom masterclasses and targeted up-skilling initiatives designed to close critical performance gaps and cultivate a culture of innovation.

We bring together key stakeholders in highly collaborative sessions. We craft environments that spark thinking and create alignment around strategic priorities, transforming abstract concepts into actionable roadmaps.


Chandana Fitzgerald brings over 17 years of experience as a physician-executive working across startup growth, healthcare delivery, technology, and digital health. She has partnered with leading health systems, pharmaceutical companies, investors and startups to help leaders make confident decisions in the face of change and uncertainty.

Francesca Wuttke brings more than 30 years of experience leading advisory through the lens of a Pharma exec, an investor and a digital health operator. She works across Pharma, Health Tech, Life Sciences, Strategic Consulting, Investors and Accelerators, translating market insight into confident strategic decisions.