The U.S. District Court for the District of Massachusetts has granted WHOOP a preliminary injunction against Shenzhen Lexqi Electronic Technology Co., Ltd., requiring the company to immediately halt sales of its wearable health tracker in the United States while litigation continues. The ruling stems from a trade dress infringement lawsuit filed by WHOOP, which alleges that Lexqi’s product unlawfully copies the distinctive design of WHOOP’s wearable.
WHOOP initiated the lawsuit to protect what it describes as the core visual identity of its device, defined as “a continuous fabric band that wraps over the device (i.e. a faceless device) with thin metal accents on the side of the device.” In its decision, the court highlighted the long-standing use of this design, stating that “[t]he Whoop Trade Dress has been employed by plaintiff for more than ten years, and it has been central to plaintiff’s entire business during that timeframe.”
The court found that Lexqi’s wearable bears a strong resemblance to WHOOP’s product, concluding that the Lexqi device “is almost identical to [the WHOOP] device that embodies the WHOOP Trade Dress.” Based on this assessment, the court determined that WHOOP had demonstrated a likelihood of success on the merits of its trade dress infringement claims. It also found that continued sales of the Lexqi device in the U.S. market were likely to cause consumer confusion and irreparable harm to WHOOP absent immediate injunctive relief.
WHOOP filed suit against Lexqi in September 2025, asserting violations of the Lanham Act and related laws. The preliminary injunction is intended to preserve the status quo while the case proceeds, reflecting the court’s view that intellectual property protections play a critical role in maintaining fair competition and protecting consumers.
“WHOOP members trust us with their data and rely on our technology to make meaningful decisions about their health and performance,” said Jason Lynch, Chief Administrative Officer and Chief Legal Officer of WHOOP. “Protecting our intellectual property is essential to preserving that trust.”
The case, WHOOP, Inc. v. Shenzhen Lexqi Electronic Technology Co., Ltd., remains ongoing, with WHOOP indicating it will continue to defend its intellectual property as the litigation advances.
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