GenServe.AI Launches AI Center of Excellence Network with Founding Health Systems and Partners

Healthcare AI company GenServe.AI has officially emerged from stealth at HLTH 2025, announcing the launch of a collaborative AI Center of Excellence network designed to help health systems implement affordable, actionable, and accountable artificial intelligence at scale. The platform seeks to address long-standing barriers to enterprise AI adoption, including fragmented execution, high costs, and lack of measurable ROI.

Founded by Dr. Ashish Atreja, former Chief Digital Health Officer at UC Davis Health, GenServe.AI was built to move organizations “beyond education to execution.” The company’s unified AI delivery platform integrates no-code AI assistants directly into clinical workflows, enabling health systems to deploy high-impact AI use cases and realize outcomes within 30 days.

“In this age of AI, we believe the greatest asset is human capital,” said Dr. Atreja, co-founder and CEO of GenServe.AI. “Our goal is to change the narrative from AI replacing clinicians to AI empowering employees across the enterprise with superhuman capabilities. GenServe.AI aims to become the most trusted partner for health organizations by enabling the shortest path from innovation to impact—delivering proven, ROI-driven AI use cases within months across our network.”

The platform provides what the company describes as an “AI Center of Excellence in a box,” featuring vendor-neutral modules that unify disparate AI tools into cohesive, measurable workflows. These modules are designed to enhance operational efficiency, revenue growth, and clinical quality while maintaining data security and interoperability.

Murali Athuluri, CIO of North East Medical Services (NEMS), commented, “Our journey required more than just technology. It demanded a partner who could guide us from AI strategy through to adoption and launch. GenServe.AI’s approach resonated with us because true transformation comes from those who understand the intricacies of healthcare workflows and how to improve them.”

Founding members of the network include John Muir Health, Lumina Healthcare, Medanta Hospitals, Morehouse School of Medicine, Amrita University, North East Medical Services, and the NSF Center for Applied AI at the University of Louisiana at Lafayette, among others. Partners such as ThinkHat, ServiceNow, and BrainX AI are also contributing to the initiative.

GenServe.AI’s model enables member organizations to share ready-to-deploy AI use cases and participate in outcome-based, revenue-sharing contracts. Collectively, the network is working to transform AI from a cost center into a sustainable, revenue-generating engine—driving measurable value across operational, financial, and clinical domains.