HealthTap Launches Virtual Direct Primary Care Program

HealthTap, a virtual healthcare provider, has launched its Direct Virtual Primary Care for Organizations program, enabling employers, cost-sharing groups, and other member-based organizations to offer high-quality, AI-enabled virtual primary care without the need for complex integrations or infrastructure changes. This move follows the recent passage of U.S. H.R. 1, also known as The Big Beautiful Bill Act, which allows organizations to cover direct primary care (DPC) memberships while preserving employees’ Health Savings Account (HSA) eligibility.

HealthTap’s virtual DPC model aims to improve access to relationship-based primary care, a critical tool for boosting long-term health outcomes and controlling costs. The program features a pricing guarantee that meets or beats current solutions and includes access to a national network of board-certified doctors, behavioral and mental healthcare, 365-day urgent care, chronic condition management, and integrated AI tools to support clinical decision-making and patient outcomes.

Initial partners have reported strong results. Christian Healthcare Ministries, the nation’s largest health cost-sharing ministry, saw 96% of its members return to the same primary care doctor, surpassing national continuity benchmarks. CrowdHealth also partnered with HealthTap, with its CEO praising the platform for helping members build long-term, trusted relationships with physicians.

The program is built for rapid deployment and flexibility, offering nationwide virtual care access, member continuity with the same provider, annual wellness visits, integrated behavioral care, AI-powered intake and visit prep, and customizable pricing and copay models. HealthTap CEO Sean Mehra emphasized the platform’s ease of implementation, clinical rigor, and adaptability, noting it’s designed to deliver continuous, trusted care at scale with minimal operational burden.