Soul Machines Launches AI-Powered Digital Workforce for Healthcare and Enterprise

Soul Machines announced the launch of its Digital Workforce offering for large enterprise clients, introducing AI-powered digital workers designed to transform how healthcare organizations and other industries handle critical operational roles. The platform features lifelike digital employees capable of natural human interaction, including listening and empathetic responses, according to the company.

The Digital Workforce addresses specific healthcare sector needs through specialized roles including clinical trial onboarding specialists, appointment schedulers, billing administrators, and prescription educators. These digital workers represent a significant shift in how healthcare organizations can manage routine yet essential patient-facing and administrative tasks while maintaining a human-like interaction quality.

In human resources applications, the platform enables digital workers to conduct interviews, manage onboarding processes, and serve as performance coaches. Sales teams can deploy these AI assistants for lead engagement and face-to-face customer conversations designed to enhance the overall customer experience. The platform includes functionality for creating various persona types, allowing users to practice speaking, selling, or negotiating with different personality types in realistic environments while tracking progress and sentiment for guided learning experiences.

"We've listened to our enterprise customers and built a product that directly addresses their critical requirements for security, intelligent orchestration and seamless integration of AI across their entire technology landscape," Darren Wilson, chief product officer at Soul Machines, said in a statement. "Digital Workforce is not just about automation; it's about deploying intelligent, empathetic digital workers that understand context, interact naturally and deliver tangible business outcomes at scale."

Founded in 2016 by tech entrepreneur Greg Cross and Academy Award winner Mark Sagar, Soul Machines initially focused on bringing digital characters to life in films including Avatar, Spider Man 2, and King Kong. The company has since pivoted to creating AI experiences for various industries and enterprise clients. In 2022, Soul Machines partnered with Microsoft to scale in different global markets and support research and development initiatives. That same year, the company secured $70 million in a Series B1 financing round led by SoftBank Vision Fund 2, with participation from Cleveland Avenue, Liberty City Ventures, and Solasta Ventures. Existing investors Salesforce Ventures, Temasek, and Horizons Ventures also participated, bringing the company's total funding to $135 million at that time.

The digital workforce market continues to expand, with companies like Salesforce offering competing solutions. Salesforce's Agentforce operates autonomously by retrieving data on demand, building action plans for various tasks, and executing these plans without human intervention, representing the broader industry movement toward autonomous AI workers in enterprise settings.

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