Wellth Closes $36M Series C to Scale Daily Care Motivation Platform

Wellth, a digital health company specializing in daily motivation strategies for high-risk populations, has successfully closed a $36 million Series C financing round. The oversubscribed round, which closed in March 2025, was led by Mercato Partners with participation from FCA Venture Partners, Comcast Ventures, and existing investors SignalFire, NY Life, and CD-Venture.

The funding reflects strong investor confidence in Wellth's differentiated approach to patient engagement, which combines behavioral economics principles with financial incentives to encourage daily healthy actions. The company plans to use the capital to expand access across Medicare Advantage, Medicaid, D-SNP, and other high-need populations while accelerating product innovation and partner growth.

"This funding is a validation of our mission and model. The healthcare system often tries to 'engage' patients through one-off interactions that are easily ignored and can feel more like an annoyance than a connection. For the past 11 years, Wellth has pioneered a new category in healthcare: Daily Care Motivation. By applying the science of human behavior, Wellth reaches and supports patients through every single day of their care journey. We've proven that these small, positive daily interactions lead to significant improvements in health outcomes and a reduction in avoidable costs. I am thrilled to partner with our new investors as we work to transform the industry from missed connections to a daily relationship that members love," said Matthew Loper, CEO and co-founder of Wellth.

The platform encourages members to complete daily healthy actions including medication adherence, blood pressure monitoring, glucose measurement, and attendance at preventative care visits. This approach has yielded impressive results, with members completing over 50 million daily check-ins to date, achieving 90% average care plan adherence, a 51% reduction in inpatient admissions, and a 16% improvement in medication adherence (PDC).

"As a former Wellth customer, I saw results that surpassed anything in my decades in healthcare. Its ability to change member behavior, improve outcomes, and cut costs convinced me this was the future of healthcare—and inspired me to join the team full time," said John Snyder, COO at Wellth.

The new funding will enable Wellth to leverage its decade of behavioral data and health outcomes to introduce generative AI capabilities that personalize motivation and care journeys at the individual level. As the only company delivering social media-like daily engagement with historically hard-to-reach populations, Wellth aims to use this unique touchpoint to drive stronger cost savings and quality outcomes for health plan partners.

The platform has also contributed to 4+ Star ratings across Medicare Part C and D measures while helping reduce avoidable healthcare costs, positioning Wellth as a trusted partner for leading health plans serving at-risk populations.

Click here for the original news story.