Wheel and Amazon Pharmacy Launch Virtual-First Medication Fulfillment Solution

Wheel, the leading virtual care enablement and patient access company, has announced the official launch of its integrated medication access solution embedded within Wheel's Horizon™ platform and powered by Amazon Pharmacy. This strategic collaboration creates a seamless, virtual-first experience that connects prescriptions to fast delivery by improving transparency, affordability, and timeliness for high-demand treatments like GLP-1s and hormone therapies.

The new capability provides patients and providers with real-time inventory access, pricing visibility, and delivery options. By integrating Amazon's trusted fulfillment and delivery capabilities into Wheel's care experience, the solution supports a connected, patient-first journey without adding complexity for clinicians.

"Let's be honest, the old system was built for a slower, simpler world. Today's patients expect their care to move at the speed of their lives, and we agree," said Michelle Davey, CEO of Wheel. "Patients deserve clarity, affordability, and speed. With Amazon Pharmacy embedded into our clinical workflows, we're delivering on that promise and closing the gap between script and shipment."

The solution is already being utilized by leading wellness and digital health brands, with more launches planned across pharma and consumer health companies in 2025. Early adopters include Respin Health, cofounded by actor and women's health advocate Halle Berry, which offers personalized health and wellness support for women navigating menopause. The platform addresses the sharp decline in hormone therapy usage over the past two decades, providing women with evidence-based protocols and holistic lifestyle support.

Another early adopter, Wondr Health, uses the platform for its Wondr Advanced obesity management solution. "At Wondr Health, we believe that improving access to life-changing obesity treatment goes beyond prescribing to meet participants where they are. This collaboration with Amazon Pharmacy and Wheel creates a seamless, modern medication experience, so participants can go from prescription to doorstep with total clarity and confidence. It's a game-changer for adherence and outcomes," said Scott Paddock, Chief Executive Officer, Wondr Health.

The collaboration enables transparent checkout with automatic manufacturer coupon integrations, medication availability and delivery timing displayed at the point of prescribing, clinician visibility into delivery status, and expanded access in rural and underserved regions. With same-day delivery in select locations and fast, free delivery nationwide, the platform addresses long-standing issues of stigma, limited access, and outdated care pathways.

"We're proud to support Wheel's innovative model," said Tanvi Patel, Vice President & General Manager, Amazon Pharmacy. "Together, we're improving medication access for patients who expect affordability, speed, and clarity while delivering that with the trust and convenience they've come to expect from Amazon."

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