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Digital Health User Communities: Driving Patient Engagement and Brand Excellence

About this Meeting

Format: Roundtable

Location: HLTH US

Timing: 8:30am - 10:00am

In today’s evolving healthcare landscape, digital health solutions offer powerful opportunities for deeper patient engagement and improved outcomes. While universally relevant across pharma, these strategies are particularly impactful in chronic or complex conditions—such as those seen in neurology (including multiple sclerosis) and immunology (including dermatology)—where patient relationships and support communities significantly influence treatment success.

Join senior pharma colleagues at this exclusive 90-minute breakfast roundtable, hosted by HLTH in collaboration with Aptar Digital Health, to exchange best practices and explore new ways to leverage digital communities and patient insights to enhance your brand strategy.

Specifically, discuss and share insights on:

Strategic Value of Digital Across the Brand Lifecycle: Identifying critical stages—from pre-launch to patient activation—where digital solutions best drive patient engagement and brand success.
Building & Sustaining Engaged Patient Communities: Exploring effective approaches to foster meaningful engagement, patient adherence, and improved treatment outcomes within digital ecosystems.
Leveraging Patient Data for Personalization: Using analytics and patient community insights to effectively tailor pharma offerings to patient needs and preferences.

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Speakers:

Julie Carty Head of GrowthHLTH Community

Head of GrowthHLTH Community

Marcus Bates VP Business DevelopmentAptar Digital Health

VP Business DevelopmentAptar Digital Health

Participants:

ABHAY KAKDE Director - Strategy, Global InnovationAstraZeneca

Director - Strategy, Global InnovationAstraZeneca

Alex Russell Director Digital PartnershipsTakeda Pharmaceuticals

Director Digital PartnershipsTakeda Pharmaceuticals

Doug Hsu Senior Director, Innovation I&AAstraZeneca

Senior Director, Innovation I&AAstraZeneca

Emily Stuis Senior Director, Commercial InnovationPfizer, Inc

Senior Director, Commercial InnovationPfizer, Inc

Eric McCulley Head of Innovation, US ImmunologyUCB

Head of Innovation, US ImmunologyUCB

Jenna Oppenheim PfizerforAll Strategy LeadPfizer

Jenna Oppenheim

PfizerforAll Strategy LeadPfizer

Karima Siddiqui Global Patient Health ExcellenceTakeda

Karima Siddiqui

Global Patient Health ExcellenceTakeda

Madalina Sucala Medical Digital Health and AI, Sr DirectorPfizer

Madalina Sucala

Medical Digital Health and AI, Sr DirectorPfizer

Maggie O'Donovan Senior Consultant, Advisory and InsightsHLTH Inc

Maggie O'Donovan

Senior Consultant, Advisory and InsightsHLTH Inc

Meghan Wetteland Assoc. Director Digital Innovation - OncologyMerck

Meghan Wetteland

Assoc. Director Digital Innovation - OncologyMerck

Patrick Keenan Digital Health Program Lead - DIGITIVAAstellas Rx+

Digital Health Program Lead - DIGITIVAAstellas Rx+

Sapan Anand Global Commercial Digital HealthJohnson & Johnson

Global Commercial Digital HealthJohnson & Johnson

Soham Shah, MD, FACP Clinical Digital Transformation LeadRoche

Soham Shah, MD, FACP

Clinical Digital Transformation LeadRoche