07 Oct 2025 | Basel | 06:00 PM - 08:30 PM CEST

What If Better Onboarding Was the Key to Unlocking Adherence…and Access?

About this Meeting

This Insider session brings together senior pharma leaders and digital innovators to explore a shared challenge: how to support patients on self-injection therapies in a way that drives real behavior change and business impact.

As self-injection becomes standard for chronic disease management, inconsistent onboarding remains a quiet barrier to both patient success and commercial performance. Patients who lack confidence often delay initiation, abandon early, or administer incorrectly—all of which directly affect adherence, persistence, and access outcomes.

Drawing on real-world data and program experience, this session will focus on the practical conditions needed to scale high-impact patient engagement initiatives across European markets.

Key Discussion Topics:

  • Why Onboarding Matters More Than Ever – We’ll look at how poor onboarding affects dose initiation and adherence—and why brand, market access, and patient service leaders need a shared strategy to improve patient confidence from the start.

  • Evidence That Moves the NeedleNew findings from the U.S.-based Patient Engagement study show how structured onboarding and training improve patient confidence, reduce abandonment, and increase correct device use, results with direct commercial and clinical value.

  • Getting Beyond Pilots: What It Takes to Scale – We’ll discuss scalable implementation pathways, across distribution channels, regions, and partners, along with sustainable business models that meet pharma, payer, and health system expectations.

  • A Connected Approach to Patient EmpowermentExplore how Noble’s hands-on training solutions and Aptar Digital Health’s digital engagement tools work together to create a seamless, validated, and measurable self-injection experience.

Who Should Attend?
This session is designed for pharma leaders responsible for driving patient impact and brand performance:
  • Brand Directors & Lifecycle Leaders
    Preparing for launch, switching to auto-injectors, or improving existing therapy uptake
  • Market Access and HEOR Teams (Health Economics and Outcomes Research)
    Looking to strengthen real-world value stories and payer engagement
  • Patient Services Decision-Makers
    Tasked with improving onboarding, adherence, and long-term retention
  • Digital Health & Innovation Leads
    Seeking scalable, integrated tools that generate measurable outcomes
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Agenda:
6:00 PM - 6:10 PM
Event Start
6:10 PM - 6:20 PM
Welcome & Introductions
6:20 PM - 6:50 PM
Panel 1 Discussion + Q&A
6:50 PM - 7:20 PM
Panel 2 Discussion + Q&A
7:20 PM - 8:20 PM
Networking

Participants:

Amantha Bagdon Founder & CEORxPost
Amantha Bagdon
Founder & CEORxPost
Anish Shindore Founder & Managing PartnerGSD Health
Anish Shindore
Founder & Managing PartnerGSD Health
Ary Deleray Digital Health Business LeaderRoche
Ary Deleray
Digital Health Business LeaderRoche
Atif Elahi Digital Health Business LeaderRoche
Atif Elahi
Digital Health Business LeaderRoche
Baris Ersezer AI Program Director, Clinical InnovationNovartis
Baris Ersezer
AI Program Director, Clinical InnovationNovartis
Caoimhe Vallely-Gilroy Independent Advisor - Pharma & LifesciencesBasel Area, DayOne
Caoimhe Vallely-Gilroy
Independent Advisor - Pharma & LifesciencesBasel Area, DayOne
Catia Fonseca International Clinical Trial ManagerRoche
Catia Fonseca
International Clinical Trial ManagerRoche
David Christen Head Digital Drug Delivery SolutionsGerresheimer AG
David Christen
Head Digital Drug Delivery SolutionsGerresheimer AG
Ernst Bos Global Medical DirectorRoche
Ernst Bos
Global Medical DirectorRoche
Helene Haarmann Global Patient Health ExcellenceTakeda
Helene Haarmann
Global Patient Health ExcellenceTakeda
Ilya Burkov Global Head of Healthcare & LifesciencesNebius
Ilya Burkov
Global Head of Healthcare & LifesciencesNebius
JR
Jack Rivetti Director of Patient ServicesTheratechnologies
JR
Jack Rivetti
Director of Patient ServicesTheratechnologies
Jholet Tabuena CEOAyaRX
Jholet Tabuena
CEOAyaRX
JP Guyon Product LeaderRoche
JP Guyon
Product LeaderRoche
Julie Carty Head of GrowthHLTH Community
Julie Carty
Head of GrowthHLTH Community
Karen Sheehan Associate DirectorNovartis
Karen Sheehan
Associate DirectorNovartis
Kimberly Noel Global Head of AI Advocacy & Digital HealthRoche
Kimberly Noel
Global Head of AI Advocacy & Digital HealthRoche
Lucy Setian Director of Patient Experience Strategy, HemaNovartis
Lucy Setian
Director of Patient Experience Strategy, HemaNovartis
Martin Peters Head International Patient ExperienceNovartis
Martin Peters
Head International Patient ExperienceNovartis
Matt Norton VP of Marketing & Commercial DevelopmentS3 Connected Health
Matt Norton
VP of Marketing & Commercial DevelopmentS3 Connected Health
MA
Mencía Pérez Sanz Biogen
MA
Mencía Pérez Sanz
Biogen
Olga Micolau Customer Excellence OperationsBiogen
Olga Micolau
Customer Excellence OperationsBiogen
Rafael Lira Carrillo Digital Innovation Hub ManagerMerz Therapeutics
Rafael Lira Carrillo
Digital Innovation Hub ManagerMerz Therapeutics
Raju Adhikari Head, Operations & ExecutionsBiogen
Raju Adhikari
Head, Operations & ExecutionsBiogen
Sibel Guerler Digital Health Lead, Hematology, Cell TherapyBristol Myers Squibb
Sibel Guerler
Digital Health Lead, Hematology, Cell TherapyBristol Myers Squibb
Tania Meneses Global Product ManagerRoche
Tania Meneses
Global Product ManagerRoche
Thomas Boillat senior digital health product leadRoche
Thomas Boillat
senior digital health product leadRoche
Ventsislav Dobrev Global Clinical Lead Digital BiomarkersRoche
Ventsislav Dobrev
Global Clinical Lead Digital BiomarkersRoche