Architecting the Future of Patient Experience

For the forward-thinking pharma leader, the path to improved outcomes is shaped not only by

innovation in science but by rethinking how we reach, enable and support patients. Yet today,

just 34% of global healthcare consumers say they feel “cared for” by the healthcare system—a

sharp drop that underscores a growing disconnect between medical innovation and patient experience.

As emerging trends like direct-to-patient (DTP) channels and AI compliment traditional

engagement pathways, this session will explore how patient experience is becoming the next

competitive advantage in pharma. From bold new tactics to systemic shifts in care delivery,

we’ll dive into what’s working, what’s next and what it truly means to center the patient.

Co-hosted by HLTH and ZS, this interactive session will provide a compelling narrative and

actionable agenda for transforming the patient experience. Our focus will be on moving beyond

medication to create a holistic ecosystem of care that empowers patients, enhances adherence,

and ultimately, delivers demonstrably better health outcomes.