18 Jun 2024 | Amsterdam | 10:30 AM - 11:30 AM CEST

Unlock the Power of Community: Elevate Your Brand Strategy with Digital Health Innovation

About this Meeting

In the evolving landscape of healthcare, digital health stands at the forefront of innovation, offering opportunities to connect with and understand patients. The significance of digital health solutions in boosting pharma brand strategies is contingent on the stage of the brand's lifecycle, and necessitates an engaged community of digital health consumers. 


Join pharma colleagues in this 60 minute roundtable organised by HealthXL in collaboration with Aptar Digital Health and discuss strategies to build and nurture a vibrant community of digital health users to elevate patient experiences and brand strategies. More specifically, share your insights on and learn from your peers about:


  • Maximising opportunities for digital health solutions in pharma brand strategies: From pre-launch to patient activation, where can digital add the most value and how can you set up your brand for success with digital health solutions?

  • The Power of Community: how can you build a strong, engaged digital health community that can drive patient engagement, medication adherence, and enhance patient outcomes?

  • Enhancing Offerings: How can pharma companies harness data and analytics to gain a better understanding of patient needs and preferences and tailor its offerings accordingly?


Participants:

Annie Boucher International Director, Patient ExperienceNovartis
Annie Boucher
International Director, Patient ExperienceNovartis
Bartlomiej Madej Senior Director, Digital Health LeadBristol-Myers Squibb
Bartlomiej Madej
Senior Director, Digital Health LeadBristol-Myers Squibb
Chiara Mazzoni Alliance managerNovo Nordisk
Chiara Mazzoni
Alliance managerNovo Nordisk
Elisabeth Tsechanski Digital Innovation HubDaiichi Sankyo Europe
Elisabeth Tsechanski
Digital Innovation HubDaiichi Sankyo Europe
Emre Ozcan Global Head of Digital HealthMerck KGaA
Emre Ozcan
Global Head of Digital HealthMerck KGaA
Hema Purohit Chief Architect for Healthcare EMEAMicrosoft
Hema Purohit
Chief Architect for Healthcare EMEAMicrosoft
Lu Zheng VP, Head Digital HealthTakeda Pharmaceuticals
Lu Zheng
VP, Head Digital HealthTakeda Pharmaceuticals
Marta Sole Venture Innovation ManagerMon Clinic
Marta Sole
Venture Innovation ManagerMon Clinic
Martin Peters Head International Patient ExperienceNovartis
Martin Peters
Head International Patient ExperienceNovartis
Pedro Arce Agile CoachDaiichi Sankyo
Pedro Arce
Agile CoachDaiichi Sankyo
Pierre Leurent PresidentAptar Patient Services
Pierre Leurent
PresidentAptar Patient Services
Richard Cassidy SVP Rx+ Business AcceleratorAstellas
Richard Cassidy
SVP Rx+ Business AcceleratorAstellas
Ronald Nocua Head of Product OwnerAptar Digital Health
Ronald Nocua
Head of Product OwnerAptar Digital Health
Sarah el Idrissi Digital Health Product ManagerAccord Healthcare
Sarah el Idrissi
Digital Health Product ManagerAccord Healthcare
Søren Meelby Associate Global Director PartnershipNovo Nordisk
Søren Meelby
Associate Global Director PartnershipNovo Nordisk
Tessy Huss Director of Strategy , HLTH CommunityHLTH Community
Tessy Huss
Director of Strategy , HLTH CommunityHLTH Community
Tom Keith-Welsh Senior Director - Strategy, Digital HealthGSK
Tom Keith-Welsh
Senior Director - Strategy, Digital HealthGSK