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28 Mar 2023 | 02:45 PM GMT

Masterclass: Current State of Routes to Market in Digital Health

Anchored by:

Maurice Solomon
Principal
ZS ASSOCIATES

Participants:

Maurice Solomon PrincipalZS Associates
Maurice Solomon
PrincipalZS Associates
Jo Peddhinti AdvisoryHLTH Community
Jo Peddhinti
AdvisoryHLTH Community
Arshia Gratiot Founder and CEOEupnoos
Arshia Gratiot
Founder and CEOEupnoos
Baris Ersezer AI Program Director, Clinical InnovationNovartis
Baris Ersezer
AI Program Director, Clinical InnovationNovartis
Benjamin Alouf Chief Medical OfficerFloreo
Benjamin Alouf
Chief Medical OfficerFloreo
Brody Clemmer Sr. Product ManagerKoa Health
Brody Clemmer
Sr. Product ManagerKoa Health
Caroline Ragot Vice President of ProductKoa Health
Caroline Ragot
Vice President of ProductKoa Health
Essi Suvilampi Global Commercial Lead, Digital HealthNovo Nordisk
Essi Suvilampi
Global Commercial Lead, Digital HealthNovo Nordisk
Gustavo Agreda Global Market Access ManagerBayer AG
Gustavo Agreda
Global Market Access ManagerBayer AG
Joachim Stengel Senior Manager Life Sciencesmsg industry advisors ag
Joachim Stengel
Senior Manager Life Sciencesmsg industry advisors ag
Jonathan Suter Director Digital Health Product ManagementBristol Myers Squibb
Jonathan Suter
Director Digital Health Product ManagementBristol Myers Squibb
Marianne Monroe Engagement Manager, Digital & ConnectedHealthZS
Marianne Monroe
Engagement Manager, Digital & ConnectedHealthZS
Paula Salme Sandrak Digital Health Product StrategistBayer AG
Paula Salme Sandrak
Digital Health Product StrategistBayer AG
Rafael Lira Carrillo Digital Innovation Hub ManagerMerz Therapeutics
Rafael Lira Carrillo
Digital Innovation Hub ManagerMerz Therapeutics
Ted Wright Sales & Marketing AdvisorBehaivior
Ted Wright
Sales & Marketing AdvisorBehaivior
Yosef Safi Harb CEOHappitech
Yosef Safi Harb
CEOHappitech

About this Meeting

Each Masterclass is led by an expert anchor in their field as they dive into their specialty topic in front of a small intimate audience of 8-12 participants. Masterclasses also have an interactive element, allowing you a safe space to share your thoughts and experiences as well as pose questions to the expert anchors.

Digital health solutions can be commercialized in various ways depending on factors such as value proposition, stakeholders, and regulatory requirements. Funders can include payers, providers, employers as well as patients and caregivers. The chosen commercial model can impact the solution's form, features, and evidence. It's important to consider the target stakeholders, pricing strategy, and regulatory compliance when deciding on a commercialization path.

Join Maurice Solomon (Principal, ZS) and Marianne Monroe (Engagement manager, Digital health, ZS) where they will will present the current state overview of commercialization and monetization paths to market for Digital Health solutions in the U.S. This small-group masterclass will cover:

  • A comparative framework of different routes to market for digital health solutions within the U.S. healthcare system.
  • Understanding healthcare system stakeholders as buyers. Key requirements, drivers and barriers for health plans, hospital systems and employers. 
  • Commercialization models for different stakeholders. Reimbursement and contracting models  for health plans, hospital systems and employers. 
  • Considerations and tactics for reaching key stakeholders in the digital health ecosystem. Best practices to target providers, organized customers and patients.

We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.