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15 Aug 2023 | 03:00 PM GMT

Mental Health: Getting your D2C Solution to be the Consumer's Top Pick

Anchored by:

Benjamin Alouf
Chief Medical Officer
FLOREO

Participants:

Benjamin Alouf Chief Medical OfficerFloreo
Benjamin Alouf
Chief Medical OfficerFloreo
Myles Furnace Chief Commercial OfficerEolas Medical
Myles Furnace
Chief Commercial OfficerEolas Medical
Aahuti Rai NED, Advisor & Venture PartnerFour Points Health | Conduit Connect
Aahuti Rai
NED, Advisor & Venture PartnerFour Points Health | Conduit Connect
Dan Hoffman Head of Digital CommercializationOtsuka Precision Health
Dan Hoffman
Head of Digital CommercializationOtsuka Precision Health
Fiona Costello SVP of National AccreditationsORCHA
Fiona Costello
SVP of National AccreditationsORCHA
Lisa Karran COOMemory Lane Games
Lisa Karran
COOMemory Lane Games
Mark Hughey Head of StrategyArcweb Technologies
Mark Hughey
Head of StrategyArcweb Technologies
Rick Bartels President/Founder DTxCC
Rick Bartels
President/Founder DTxCC
Zeeba Singh Chief Product officerMaxishealth
Zeeba Singh
Chief Product officerMaxishealth

About this Meeting

Compared to other therapeutic areas, mental health presents itself as an area ripe for sustainable direct-to-consumer (D2C) business models. As reimbursement timelines are lengthy and payment structures are still being determined, could D2C prove to be more than just a short-term revenue boost for digital mental health solutions? 

While telemedicine providers and wellness apps have illustrated the potential of D2C strategies, the question remains: How can other digital mental health solutions establish themselves as key players, and use the D2C route as a viable business model? 

Join us as we delve into these trends within the digital mental health landscape, and explore effective strategies when going down the D2C route. Specifically, we will cover: 

  • Timing D2C adoption. When is it most opportune to adopt, or pivot to a D2C model?
  • Standing out from the competition. What strategies can give your solution and D2C offerings a distinctive edge in a saturated marketplace? 
  • Sustainability of D2C models. How to develop a D2C business model that is scalable and sustainable?
  • Real-life learnings. What can we glean from the triumphs and pitfalls of D2C business models previously adopted by digital mental health providers, including those that have pivoted to a D2C model?
We would like to remind you that our meetings are small and intimate sessions with a limited number of seats available, therefore we rely on your attendance and participation to ensure a high quality and valuable meeting for all. If you are confirmed for this meeting we ask if you can please ensure your attendance on the day.