Digital Therapeutics (DTx) vendors face many challenges on their journey to commercialization, such as generating clinical data, health economics evidence and achieving regulatory status. Beyond that, finding a way to show value to get paid is extremely difficult, which slows down DTx adoption and revenue growth. Many DTx vendors decide to target private and public payers as a way to get reimbursed. However, the process is not as straightforward as it is for drugs and it is critical to have a good understanding of the different archetypes to have a more focused and effective market access strategy. Join this session to have a peer-to-peer conversation about:
What is the most scalable and sustainable business model so far (e.g. private payers, public payers or self-insured employers/commercial payers in the US)?
Understanding payers’ motivations and needs: what are the do’s and don’ts when approaching the different types of payers? What are their requirements?
What are the most appealing pricing models for both parties (e.g. pay per monthly user, pay per healthcare cost reduction, etc.)?
Some months ago we saw news announcing that important payers in the US such as Aetna, Premera Blue Cross and Anthem are not going to approve DTx because they consider them experimental. How has the industry dealt with this?