Patients that Check Themselves

Since the dawn of western medicine, the only way to check your health, particularly labs and other diagnostics, was to go to a provider to have a test ordered. Today, direct-to-consumer health tests are on the rise and are particularly attractive to the largest groups of digital buyers, Millennials and Gen Z, which make up over 42% of the population. Ancestry and COVID home test kits have ushered in a surge of direct-to-consumer home lab tests with the other 48% of Americans, aged 50-80, having bought at least one at-home test. Will this surge in access to diagnostic testing lead to greater health insights at a lower cost for more people? Or are we opening the floodgates for self-diagnosis and ample room for human error? Join us as we discuss the technical future of diagnostics including accuracy, affordability, and actionality of results.