Over 500 hospitals have closed their labor and delivery departments since 2010, leaving most rural hospitals and more than a third of urban hospitals without obstetric care. To compound this, a new Administration is giving the state's free reign to further restrict access to reproductive care, birth control and fertility treatments. Women are traveling to less-restricted states on their own dime to get care, clinicians are tip-toeing around new laws, and the future of access to online treatments like mifepristone is murky. Women's health is at a crossroads and many leaders are not sitting back while many go without care. Meet two physician entrepreneurs who are using their clinical experience as OB/GYNs, new technology and social media followings to increase access to both crucial health information and reproductive care and a healthcare executive working to evaluate care in maternal deserts and tackle the challenges in keeping maternal care close.