b.well Connected Health has launched bailey™, a white-label health AI assistant designed to help healthcare organizations embed secure, action-oriented AI directly into their own apps. Rather than building a healthcare-grade assistant from scratch, organizations can deploy bailey quickly to guide users from questions to concrete actions—such as finding in-network providers, scheduling appointments, managing medications, or navigating benefits—all within a single conversational experience.
bailey is powered by the b.well Health AI SDK, which connects and normalizes fragmented health data into a unified, longitudinal health record using b.well’s proprietary 13-step data refinement process. The platform aggregates clinical, claims, pharmacy, and wearable data from more than 350 sources and structures it into an AI-ready format grounded in FHIR standards. Organizations can use bailey as a turnkey white-label assistant or leverage the SDK to build customized AI-powered health experiences.
Unlike general-purpose chatbots, bailey is purpose-built for healthcare workflows and designed to safely interpret medical data within regulatory guardrails. It uses an agentic AI architecture, coordinating multiple specialized agents to complete tasks such as interpreting clinical information, refilling prescriptions, or scheduling care. Organizations can deploy pre-built agents, develop their own, or integrate third-party agents for added flexibility.
b.well emphasizes enterprise-grade security and compliance, including HIPAA alignment, SOC 2 and HITRUST certifications, encryption, audit trails, and consumer-directed privacy controls aligned with the CARIN Alliance Code of Conduct. The company says bailey can be embedded into existing web and mobile applications within weeks, offering a faster path to deploying healthcare AI at scale while reducing the technical, regulatory, and data-integration burdens that typically slow development.
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