BetterYou announces $6m Series A funding round to accelerate AI-based wellness mission

BetterYou, an AI-based startup focusing on a "healthy habits companion," has announced a $6 million Series A funding round led by Capital Midwest, with additional funding from Mairs & Power, Great North Ventures, North Coast Ventures, and NelNet. 

The company's platform aids employees and students in achieving wellness goals through automatic tracking and friendly nudges based on behaviour design. BetterYou plans to use the funds to accelerate growth in sales, marketing, and software hires, as well as refine its mobile app user experience. 

The company aims to counter technology addiction and promote physical and mental well-being, particularly at a time when concerns about the impact of technology on users' mental health are growing. 

BetterYou has partnered with major companies and universities, including H&R Block, Amway, Michigan State University, and Cleveland State University, to enhance employee and student wellness. The platform's no-touch solution, founded in 2018, automatically tracks users' progress toward wellness goals without requiring manual entry.