In Nigeria, the challenge of maternal mortality persists despite global efforts, with the nation holding the highest maternal mortality rate in Africa at 512 per 100,000 live births. Lagos, a focal point, faces substantial concerns due to limited healthcare access, shortages of medical professionals, delays in seeking care, and socio-cultural barriers.
To tackle this pressing issue, mDoc Healthcare, in collaboration with the Lagos State Ministry of Health and support from MSD for Mothers, has launched The Digital Mom Project. This initiative aims to digitally empower women in Lagos and Ekiti States, focusing on improving maternal health outcomes through the application of AI-driven technology.
The Digital Mom Project stands out for its holistic approach, targeting low to middle-income women with the goal of improving metrics such as blood pressure and blood glucose by 20%. The initiative encompasses virtual and in-person self-care support, a Virtual Learning Network to enhance maternal health systems' quality, and a woman-centric digital review system to amplify women's voices in healthcare.
The project seeks to empower over 200,000 women and build the capacity of 3,000 healthcare workers over a 30-month period from 2023 to 2025. Recognising digital diversity, the initiative plans to leverage NudgeHubs and community ambassadors to ensure accessibility to essential self-care services for all women.
mDoc Healthcare, the driving force behind The Digital Mom Project, is a digital health social enterprise integrating methodologies in quality improvement, data, and behavioural science with web and mobile-based technology to enhance overall well-being.
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