HealthXL Webinar: Rethinking the Medical Affairs Role in the Age of Digital Health

Digital health technologies enable strategic touchpoints with patients and healthcare practitioners, and generate a wealth of real world data. Pharmaceutical companies and their medical affairs teams are yet to fully tap into the potential and opportunities of technology powered patient journeys.

Join us for an insightful webinar with industry executives as we delve into the evolution of medical affairs and cast a lens on the changing role and remit of this function.

Expect insights on:

• Data-driven, agile and strategic: What should pharma organisations expect from the medical affairs function of the future?

• Personalised CX: How can medical affairs leverage technology generated data to design better experiences for HCPs and patients? 

• Innovative evidence generation: What are the strategic upskilling requirements for the medical affairs function of the future?