Masterclass: How can pharma use digital education to engage HCPs?

When it comes to medical education, pharmaceutical companies have historically invested heavily in in-person sessions (e.g conferences, private meetings & presentations, etc) and sales reps, who have been the main touchpoint with HCPs. However, Covid-19 has shaken up this traditional model: pre-Covid, only 36% of meetings between sales reps and HCPs were virtual, which shifted to 65% during the pandemic; and only 10% of HCPs would like to go back to pre-Covid numbers of in-person meetings. This has revealed the inevitable necessity to use digital tools to have meaningful touchpoints with HCPs.