14 Jul 2022 | 02:45 PM GMT
Past Meeting

What label claims can you make about your DTx?

About this Meeting

As the Digital Therapeutics (DTx) industry matures, regulation is becoming increasingly important. New models are emerging, but the approach remains open to interpretation depending on the therapeutic type, geography, and user group. In this meeting we want to focus on a key question that impacts the regulatory and market access strategies of DTx companies: what label claims can you make about your DTx? More specifically, we will discuss the following questions: 

  • What label claims can DTx companies make about their solution? How tightly regulated is the industry? Does it depend on the specific solution? 
  • How can DTx companies use label claims that ease their regulatory and market access strategies? For example, using ‘it helps have a better quality of sleep instead of ‘it treats insomnia’. What are the implications of using one or the other?  
  • DTx label claims become important for pharma companies when they want to launch a DTx - drug combo. Do the label claims change depending on the drug being paired with the DTx solution? What are the claims that will make the DTx-drug combo promotion and adoption strategies more effective? 
  • Regional regulatory differences may lead to different claims depending on the country. How does this affect the scaling strategy of the DTx?

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