
With the pandemic exacerbating our country’s mental health crisis, arguably the more narrowly focused behavioral health care models may not be suited for what’s needed today. Yet the “whole person care” approach has been difficult to scale and pick up momentum, so where do we go from here? This could be digital health’s moment to build comprehensive care models that address the physical as well as mental needs of patients, leveraging the innate efficiencies of virtual care to meet patients where they are.
Demand for digital therapeutics for behavioral health will triple by 2023 and reach a $1.5 billion market, according to Frost & Sullivan. Digital health companies serve to benefit from this demand, either by expanding from primary care into behavioral health or augmenting their list of behavioral health services. This shift creates a flywheel of trust with patients across a wider variety of their health needs, all the while improving care outcomes. Learn more about how digital health companies today are effectively reimagining a vertically integrated approach and creating a new standard of care.
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