Life science manufacturers spend billions on patient affordability programs, and often rely on physicians to introduce and onboard patients. But in a recent survey conducted by OptimizeRx, just 10% of physicians believed it was their responsibility to inform patients about financial support opportunities. Join OptimizeRx on the Tech Talk stage to learn how we used artificial intelligence and real-world data to increase affordability program enrollment by predicting when a patient medication costs were about to increase due to the Medicare "donut hole," then prompting their treating physician with program information. The result? More physicians enrolling patients, higher script volumes, and better medication adherence. Speaker: Angelo Campano, SVP Market Engagement @ OptimizeRx