Quality over quantity is generally preferred in all areas of life. Would you prefer season tickets to your favorite football team or SuperBowl tickets? Depends who you ask, but when the concept is applied to your health, chances are high quality care wins every time. Despite obvious benefits, moving our highly complex, highly siloed and highly fee-for-service driven industry to this ?quality? i.e risk-based approach is daunting. Perverse incentives have been the bedrock of this industry. Amidst the barriers, some leaders have dared to take on this challenge, and guess what - it?s working!