Is the VBC Experiment Working?

The retailization of healthcare is booming as health organizations take a page from the disruptive consumer models of Airbnb, Uber and the like. The adoption of consumer principles in health has put an emphasis on personalization, convenience, transparency and user experience. Consumers expect an experience that aligns with their expectations, makes note of their preferences and prioritizes their needs. By embracing consumerization, health organizations can better meet the demands of an increasingly digital population who’s not afraid to swipe left on you and find a new provider, pharmacy, or even medication. Let’s meet health leaders who are ready to swoon consumers.