Seek and Destroy: Wellness Misinformation

Keeping up with health & wellness trends is like running on a hamster wheel. There is an endless amount of health content to consume online, each post leading consumers down a rabbit hole of self-diagnosis. Consumers are flooded with ads stemming from influencers and brands promising the latest and greatest product to achieve optimal health, and unfortunately, a lot of this information is inaccurate. At a time where consumer trust is shaky, it’s crucial to create action plans to combat misinformation, even if unintended, and build back loyalty. The mere use of an inappropriate hashtag or a certain tone conveyed in any health-related post can have an effect on the reader, so it’s imperative to get it right. As the consumer wellness space continues to boom, so will the amount of health and wellness information posted online. Let's get ahead of this growing problem and break the health & wellness misinformation cycle!