Consumer Wellness Means Business

Consumer health and wellness founders are getting that bread, and not the gluten-free, sprouted wheat, paleo kind, but cold hard cash. In 2022, the global wellness market was valued at $5.61 trillion, and is projected to reach $8.47 trillion by 2027. And outside of 2020, the wellness economy has consistently outpaced global GDP growth, even during economic downturns. If that didn’t convince you that this is a space flush with opportunities, 82% of US consumers consider wellness a top priority and their spending habits support this statistic. Gen Z and millennials are leading the charge in adopting wellness products and services, especially in areas like longevity, sleep, nutrition, fitness, aesthetics, and mindfulness. With the demand continuing to soar, investors are actively looking for the next big thing in consumer wellness and are willing to take a few risks to get there. Let’s get the latest right from wellness’s top investors!