Consumerization of Pharma

Pharma has entered the health consumerization chat. With the continued success of their consumer arms, both internal and those spun out as separate organizations, they are doubling down on their efforts to further personalize the healthcare experience for patients. From virtual care offerings to subscription-based drug delivery models to digital therapeutics, pharma manufacturers are placing their bets on consumer-oriented services. As pharma continues to move closer to the patient, questions around drug price transparency, appropriate use of medications, and the balance between patient autonomy and professional medical guidance will continue to bubble up. Pharma is reshaping their relationship with patients, leading with access, affordability and empowerment to create more engaged and informed healthcare consumers. Consumerism looks good on you, pharma!