20 - 23 Oct 2024 | Las Vegas

Healthcare Marketing Summit: Balancing Branding: Company and Product Identity

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About this Session:

An insightful discussion with a leading pharmaceutical marketer who will explore the important distinction between branding the company and its products. This discussion will delve into strategies for creating a cohesive corporate identity while effectively positioning individual products in a competitive marketplace. Moderator: Billie Hirsh, VP, Marketing, Kargo Adam Roberts, Senior Manager, Senior Manager, Integrated Media Strategy, Brand Portfolio, Chief Marketing Office