USAEUROPEViVE
ABOUTSPONSORSHIPFOUNDATION
Logo Hlth
Logo Hlth
20 - 23 Oct 2024 | Las Vegas

Hitting the Gym

Keep exploring for FREE!

Create a free account or log in to unlock content, event past recordings and more!

Speakers:

Andrew Sugerman CEOCentr
Andrew Sugerman
CEOCentr
Greg Hybl SVP & GM, Commercial and Corporate WellnessPeloton
Greg Hybl
SVP & GM, Commercial and Corporate WellnessPeloton
Julie Cartwright PresidentPvolve
Julie Cartwright
PresidentPvolve
Latham Thomas Founder/CEOMama Glow and Mama Glow Foundation
Latham Thomas
Founder/CEOMama Glow and Mama Glow Foundation
Liz Baker Plosser Editor-in-ChiefWomen’s Health
Liz Baker Plosser
Editor-in-ChiefWomen’s Health

About this Session:

The top US gym operators have seen an average of 15% membership growth in 2023, yet the percentage of the US population with any type of gym membership has never exceeded 25%. In an attempt to engage that other 75% of Americans, in person and digital gyms are evolving beyond traditional models, focusing on family-friendly environments, youth programming, and health outcome-based approaches rather than just a one-size-fits-all offering. The concept of "gym-as-clinic" is emerging, adopting a value over volume model that personalizes fitness plans based on medical history and health goals, while measuring outcomes for both members and insurers. Despite these innovations, physical inactivity remains a global health crisis, with about a third of adults worldwide not meeting recommended activity levels. Creative solutions to engage non-exercisers and address disparities in access to physical activity across various demographics are needed. Meet fitness leaders ready to help us break a sweat!