Our Longevity Obsession

The quest for an extended lifespan has spawned plasma-swapping, cryogenic freezing, fasting crazes, biohacking gurus, supplement upon supplement and even longevity-focused vacationing. We have a modern obsession on our hands. This multifaceted industry that ranges from biotech innovations to lifestyle interventions has given rise to various schools of thought, each offering their own path to your 100th birthday. Critics argue that this fixation on longevity may come at the cost of joy and pleasure in life and untested treatments can potentially cause more harm than good. The growing gap between life expectancy and healthy life expectancy in the U.S. is fueling the obsession as consumers are taking it upon themselves to gain healthy years back. Despite the debates, the longevity craze continues with more investments, more technology and some really smart innovators flooding the space with novel ideas on how to become a permanent spring chicken.