Portals aren’t just for transactions anymore—but what should their role be in the age of AI? This case study-style discussion explores how payers can move beyond the basics to reimagine the member portal as an engagement engine—personalizing wellness programs, streamlining claims interactions, and enabling smarter decision-making. In 20 minutes, you’ll hear emerging lessons, early signals of what works (and what doesn’t), and the data foundations every healthcare organization needs to prepare for AI-driven personalization at scale.
