About this Session:
Healthcare advertising is at a crossroads. Today’s audiences expect more than information; they want empathy, connection, and measurable outcomes. From exclusive new insights with MAGNA Global to bold conversations on creativity, patient-centric engagement, and full-funnel measurement, these sessions will explore how healthcare brands can humanize the ad experience while proving real-world impact. Join us as we chart the next era of healthcare marketing, where relevance drives resonance and every impression leads to meaningful change.
10:00AM - 10:20AM: Prescription for Change: Insights From the Magna Media Trials
80% of audiences say current healthcare ads aren’t cutting it. So Kargo teamed up with MAGNA Global to dig into what they really want from healthcare ads. Join us as Melissa Gordon-Ring, Global President, Health at IPG Mediabrand walks us through the insights and solutions.
Moderator: Laura Williams, Account Director, Kargo
Speaker: Melissa Gordon-Ring, Global President, Health, IPG Mediabrands
10:20AM - 10:40AM: From Screen to Outcome: The Next Generation of Full-Funnel Healthcare Marketing
As healthcare brands push to prove value, measuring the full funnel—from awareness to conversion and patient engagement—is more urgent than ever. This panel will discuss new methodologies for linking CTV and mobile impression data to real-world outcomes (appointments, Rx lifts, adherence) and seamless integration of creative, contextual, and targeting across devices.
Moderator: Jason Lotkowictz, Head of Sales, Life Sciences, Kargo
Panelists:
Bryant Powell, AD, Social Media, Podcasts, and Virtual Assistant, Bristol Myers Squibb
Angelica Aguirre, Director, Integrated Experience Planning, Novartis
Michael Caruso, SVP of Biddable Media, SSCG Media Group
10:40AM - 10:50AM: The Digital RX: Prescriptions for Powerful Health Marketing
Healthcare marketing is evolving across mobile, CTV, desktop, and social, but strict regulations and consumer distrust make it uniquely challenging. By blending creativity, compliance, and responsible AI, health brands can deliver trusted, impactful campaigns that educate, engage, and improve outcomes.
Speaker: Billie Hirsh, VP Marketing, Kargo
10:50AM - 11:10AM: Humanizing the Healthcare Ad Experience
Most pharma ads still feel clinical and disconnected. Consumers expect empathy and relevance. In this session, the panel will discuss creative approaches that mirror real-life patient experiences—without oversimplifying or overstepping and how to build messaging that resonates across the funnel, not just at the prescription level.
Moderator: Francesca Bacardi, Director, PR & Communications, Kargo
Panelists:
Nishtha Jain, Head of Innovation and Digital Technology, Takeda
Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group