The era of passive healthcare is over. Today, patients are active shoppers demanding healthcare that puts them in the driver’s seat. As insurers, retailers, and providers race to meet these expectations, the lines between care, commerce, and convenience are disappearing. Join this session to explore how retail principles in healthcare are revolutionizing employer health benefits. Hear how modern employers are leveraging ICHRA, local clinics, and loyalty programs to give employees consumer-centric health plans, and turn fragmented care into curated experiences.