The transformation tales: Real-life stories of exceptional change

Semantic satiation is a psychological phenomenon in which repetition causes a word or phrase to temporarily lose meaning for the listener, who then perceives the speech as repeated meaningless sounds.\r\nAnyone who's been in healthcare for longer than five minutes could be forgiven for reacting the same way when the word 'transformation' is bandied about.\r\nBut when it does happen, the impact is enormous. Hear from our real-life examples of exceptional change, from grass roots projects to national implementations, from across Europe. But beware, it's not all pretty. Get ready for the good, the bad and the ugly, as our visionaries share real-life examples of transformation and what it meant for them, and ultimately, their patients.