25 - 28 Feb 2024 | Los Angeles

Data-Driven Experiences: Improving Digital Journeys for Patients and Members

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About this Session:

Delivering seamless online patient experiences is tougher than ever. Data overload, data gaps, HIPAA regulations - we get it. How can we untangle this web, transforming patient interactions and healthcare journeys? Join us as we delve into the journey of a large US healthcare system, addressing challenges of fragmented data and disconnected care touchpoints. See the impact of a data platform, connecting online behavioral data to pharmacies, providing a seamless patient journey, and improving outcomes. Explore how integrated data strategies reshape healthcare, paving the way for a cohesive, patient-centric future. Speaker : Mark Krebs, VP, Global Sales @ Celebrus