Amazon has taken another step to establish itself in the world of digital health.
It has announced the launch of RxPass, a new Prime membership benefit from Amazon Pharmacy that offers patients affordable access to commonly prescribed generic medications that treat more than 80 common health conditions.
With RxPass, Prime members can receive all of their eligible medications for one flat, low monthly fee of $5, and have them delivered free of charge. There are no hidden fees and no markups to the $5 per month subscription.
“Prime members already get fast, free delivery on prescription medications, and RxPass is one more way to save with Amazon Pharmacy. Any customer who pays more than $10 a month for their eligible medications will see their prescription costs drop by 50% or more, plus they save time by skipping a trip to the pharmacy,” said John Love, vice president of Amazon Pharmacy.
RxPass is available in most states of the US from 24 January 2023.
The enrollment process is simple.
Prime members can go to Amazon.com or Amazon’s mobile app to create or update their Amazon Pharmacy profile.
Once there, customers will be guided through a simple sign-up process that verifies their eligibility and prescription information.
If customers have questions during the enrollment process or after a prescription arrives, Amazon pharmacists are on hand 24/7 to coordinate with a customer’s doctor or help with refills.
Prime members who typically take two or more medications per month to manage chronic or ongoing health conditions could save significant time and money with the $5 a month RxPass subscription. Alternately, Prime members can save with the Prime prescription savings benefit—available for no additional fee—to get discounts up to 80% off generic and 40% off brand name medications at more than 60,000 participating pharmacies nationwide, including Amazon Pharmacy and the PillPack by Amazon Pharmacy service.
This move comes a few months after the tech giant launched Amazon Clinic in November 2022, a virtual health service which aims to deliver affordable and efficient care for a variety of common conditions.
With Amazon leaning into its core strengths of technology and last-mile delivery, it will be interesting to see how the unification of the healthcare ecosystem becomes a reality.
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