Finnish smart ring company ŌURA launches in store exclusively at John Lewis

ŌURA, the company behind the smart ring offering personalized health data, has announced its first UK retail partnership with John Lewis. The Oura Ring is now available online at JohnLewis.com and will soon be available in all 34 John Lewis department stores across the UK. This partnership allows UK customers to purchase the Oura Ring in various colors and styles and benefit from in-store sizing and immediate availability.

Doug Sweeny, Chief Marketing Officer at ŌURA, expressed excitement about the launch, noting the UK as a strong market despite the company's lack of a previous physical presence. The in-store experience at John Lewis will include sizing kits, quick pickup options, and a dedicated display to educate customers on the ring's features and membership benefits. Kathleen Mitchell, Commercial Director at John Lewis, highlighted the alignment of both brands' commitment to technology and improving customer health.

The announcement also coincides with the introduction of two new heart health features: Cardiovascular Age and Cardio Capacity. Developed in collaboration with cardiologists and scientists, these features provide insights into cardiovascular health by assessing arterial stiffness and VO2Max. ŌURA's commitment to rigorous scientific validation ensures these features offer accurate health insights to its diverse user base. For more information and to shop the Oura Ring, visit JohnLewis.com/oura.