Maven Clinic, a virtual care provider specialising in women's and family health, has expanded its fertility and family building program to cater to individuals seeking conception support beyond traditional in vitro fertilisation (IVF) methods.
The introduction of Trying-To-Conceive (TTC) health coaching and the Maven Provider Portal aims to offer personalised assistance and integrate virtual care management with tailored fertility benefit structures, including an expanded network of reproductive urology providers for male fertility support. The program provides one-on-one support, reproductive education, ovulation-tracking kits, and access to mental health and nutrition resources, all free to members in the Fertility and Family Building tracks. Maven's commitment to gender equity in fertility care extends to access to various specialised provider types and support services.
In response to the inadequate access to fertility treatments and financial barriers, Maven has partnered with Amazon and introduced Maven Wallet, while initiatives like AIVF's AI-driven embryo quality assessment highlight the growing trend of health-tech startups addressing evolving needs in the fertility care space.
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