Amazon Pharmacy has announced that it will automatically apply manufacturers-sponsored coupons to brand named drugs for patient medication orders, when eligible.
The company is currently working with GSK, Kaléo, Novo Nordisk and Dexcom to integrate coupons for their medications directly into Amazon’s website and app. A recent study cited by the company showed that only 15% of patients use manufacturer-sponsored coupons when available. The automation aims to relieve some of the burden for patients and make it easier for patients to use coupons.
Amazon Pharmacy has noted some of the restrictions, patients receiving benefits from Medicare or Medicaid are not eligible to use manufacturer-sponsor coupons. Furthermore, whether a particular medication is covered by the users insurance, will depend on the insurance provider.
Dr. Vin Gupta, chief medical officer of Amazon Pharmacy, said they're hoping to be a medical home for more patients with multiple chronic conditions, arguing that a more convenient experience will help patients stick to their care plans.
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